Siobhan Rafferty

Based in Brisbane, she spent three years as editorial lead at CMO Briefing (Sydney) before going independent in 2024. She interviews founders, dissects product launches and tracks how AI is rewiring marketing org charts.

2 articles by Siobhan Rafferty.

• AI Marketing Orchestration
• AI Agents & the Marketing Landscape

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  AI Agent vs Chatbot: What Marketing Ops Teams Should Know

  July 24, 2026

  Most AI agent vs chatbot guides are written for support tickets. Here's the distinction that actually matters for a marketing team evaluating its stack.

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  AI Agent Examples That Are Already Shipping in 2026

  June 29, 2026

  AI agent examples are no longer theoretical. Across marketing, finance, logistics and HR, autonomous agents are making decisions and executing workflows without waiting for a human prompt.