What Is an AI Agent? Definition, Types & Real Use Cases
AI agents run campaigns, route budgets, and score leads without waiting for a human prompt. This guide covers how they work, the five main types, and what operators must fix first.
5 articles by Siobhan Rafferty.
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What an AI Secretary Actually Does for Marketing Teams
AI secretaries in 2026 go beyond drafting replies. Here is what they actually handle for marketing teams running multi-channel campaigns, and where the real limits are.
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What an AI Research Agent Does for Your Marketing Stack
AI research agents track competitors, qualify leads and deliver market briefs without manual prompts. What separates the 34% running one in production from the 66% whose pilots quietly died.
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AI Agent vs Chatbot: What Marketing Ops Teams Should Know
Most AI agent vs chatbot guides are written for support tickets. Here's the distinction that actually matters for a marketing team evaluating its stack.
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AI Agent Examples That Are Already Shipping in 2026
AI agent examples are no longer theoretical. Across marketing, finance, logistics and HR, autonomous agents are making decisions and executing workflows without waiting for a human prompt.
