Lachlan Drever

Writes about the operational layer of marketing: what runs, what breaks, and why orchestration beats automation.

1 article by Lachlan Drever.

• AI Marketing Orchestration
• Campaign Strategy & Planning
• Growth Ops Playbooks
• AI Agents & the Marketing Landscape

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  AI Agent Framework: How Marketers Should Choose in 2026

  October 16, 2026

  LangGraph, CrewAI or a ready-made orchestrator? Here is how to choose an AI agent framework for campaigns, and when owning the layer is a detour.