Summary

This AI report generator builds a marketing campaign report outline in your browser: no signup, no fabricated numbers. Pick a report type (performance, channel mix, budget pacing, or post-mortem), your primary channel and goal, the reporting period, and the audience. The tool returns a section-by-section scaffold naming exactly which metrics to pull and how much depth each audience needs, so you start from a structure instead of a blank page.

The AI Report Generator That Sets Your Campaign Bearing

Pick your report type, channel, goal, period and audience. Get a structured outline with the exact metrics to pull, not a blank page you dread filling in.

Generate my outline

Marketing report outline generator

Choose your report type, channel, goal, period and audience. The outline updates instantly and the Copy button grabs a plain-text version for your doc.

How it works

What sets the outline

Five picks feed a small decision table under the hood. Change one input and the whole outline reroutes, no page reload and no data leaving your browser.

Report type sets the skeleton

Campaign performance, channel mix, budget pacing or a post-mortem: each type ships its own section order, built from the formats growth teams actually run in stand-ups and quarterly business reviews, not a one-size template.

Channel and goal set the metrics

Pick paid social and pipeline generation, and the outline pulls CPM, CTR, ROAS and SQL count. Pick email and retention, and it swaps in deliverability and churn rate instead. Twenty goal-by-channel combinations, no generic checklist.

Audience sets the depth

Leadership gets one headline metric per section, so the deck reads in ninety seconds. The marketing team gets the full breakdown. Clients get a narrative frame that translates metrics into outcomes they will actually read.

Under the hood

The shape of the outline, by the numbers

4
report types: performance, mix, pacing, retro
5
inputs: type, channel, goal, period, audience
20
goal-by-channel metric combinations mapped
0
signups required to generate an outline
From picks to draft

Five picks, one ready-to-fill outline

Pick your report type, channel, goal, period and audience, then read the bearing line first. It names exactly what you're building and for whom, in one sentence, so nobody on the team opens the wrong report before a stand-up. Copy the outline into your doc and drop in the real numbers pulled from your platforms. The structure is the hard part; this hands it to you already routed.

  • Report type sets the section order
  • Channel and goal set which metrics to pull
  • Period sets whether you frame deltas, trends, or a forecast
  • Audience sets how much detail each section gets
Close-up of hands typing on a laptop next to a notebook sketched with campaign charts

Common questions

Is this free to use?
Yes. The generator runs entirely in your browser, no account and no credit card required. Regenerate as many outlines as you need.
Where do the recommended metrics come from?
They follow standard martech reporting practice per channel: deliverability and open rate for email, CPM/CTR/ROAS for paid social, CPC and quality score for paid search, stage-to-stage conversion for CRM. The tool tells you what to measure, not what your numbers should be.
Does it pull my real campaign numbers automatically?
No. It builds the scaffold: sections, the metrics to include, and the framing for your period and audience. You drop your own numbers in afterward. Compass, the platform, is what routes campaigns and reports on live data across channels.
Is anything I select stored or sent anywhere?
No. The outline is generated entirely client-side. Nothing is saved server-side beyond an anonymous tool-run signal we use to see the widget got used.
Which report type should I pick for a Monday stand-up?
Weekly period plus Campaign performance report type gets you there: the bearing line plus channel and budget deltas since last week.
What is the difference between Channel mix and Campaign performance?
Channel mix breaks a single period down by channel and attribution. Campaign performance gives the fuller executive view: bearing, channel numbers, budget pacing and a recommended next route.
Can I edit the outline after generating it?
Yes. Copy it into your doc, then edit freely. It is a starting structure, not a locked template, and the Copy outline button grabs the plain-text version for you.
Why five inputs instead of a free-text brief?
A free-text field invites a paragraph that still needs interpreting. Five dropdowns force the decision that actually changes the report: which section order, which metrics, and how much depth. That is also why the tool runs instantly with no server round trip.

Want Compass to pull the numbers for this outline automatically?

Compass routes campaigns across email, ads, social and CRM, and reports on what it did without you stitching the numbers together by hand.

See Compass in action
Compass
Chart a campaign