Lachlan Drever

Writes about the operational layer of marketing: what runs, what breaks, and why orchestration beats automation.

2 landings by Lachlan Drever.

• AI Marketing Orchestration

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  AI Personal Assistant for Marketers That Acts, Not Alerts

  October 10, 2026

  Most assistants wait for a prompt. Compass is the AI personal assistant for marketers that watches live channel data and reroutes campaigns for you, inside limits you set.

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  AI Marketing Assistant: Compass Reroutes Campaigns Live

  August 15, 2026

  Most tools alert you after a campaign has already drifted. Compass is the AI marketing assistant that reroutes budget across channels while it still matters.