Siobhan Rafferty

Freelance martech journalist covering AI, marketing tools and growth operations for CMO Briefing, Mumbrella and Marketing Week ANZ. Based in Brisbane, she spent three years as editorial lead at CMO Briefing (Sydney) before going independent in 2024. She interviews founders, dissects product launches and tracks how AI is rewiring marketing org charts.

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2 articles by Siobhan Rafferty.

• AI Marketing Orchestration
• AI Agents & the Marketing Landscape

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  AI Agent vs Chatbot Pemasaran: Evaluasi Stack Anda

  24 Juli 2026

  Panduan marketing teams untuk membedakan real AI agents dari chatbots dengan agen badge. Agents mengubah kampanye, chatbots melaporkan. Tes lima pertanyaan untuk evaluasi stack Anda.

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  Contoh AI Agent yang Sudah Berjalan di Bisnis 2026

  29 Juni 2026

  Contoh AI agent bukan lagi teori. Di marketing, keuangan, logistik, dan HR, agen otonom sudah mengambil keputusan dan menjalankan alur kerja tanpa menunggu prompt manusia.